🧠 #BrainFood 11.18.24

Nov 18, 2024

Sorry for the lack of 🧠 #BrainFood last week, we were busy helping one of our clients with their ComplexCon activation, it turned out pretty good 😬

MVMT & Activision’s ComplexCon Experience

Click to watch their Instagram story.

MVMT made a notable appearance at ComplexCon 2024, held on November 16-17 in Las Vegas, where they unveiled a special collaboration with the popular video game franchise Call of Duty. This collaboration features a limited edition watch, specifically the MVMT x Call of Duty: Black Ops 6 Cali Driver Automatic Watch. Only one of these unique timepieces was created, highlighting its exclusivity and appeal to collectors and fans alike

Coke’s first all AI mainstream ad.

SPOILER ALERT: It looks like a traditional holiday Coke ad.

AI-Generated Content: The ad, part of Coca-Cola's iconic "Holidays Are Coming" campaign, was created in collaboration with several AI studios, including Silverside AI and Pereira O'Dell. The creative process involved using various AI technologies such as Stable Diffusion and DALL-E to produce visuals that maintain the festive spirit while modernizing the original concept

Future Use of AI: Coca-Cola's marketing executives have indicated a commitment to continuing the use of AI in future campaigns. They view AI as a tool to enhance creativity rather than replace it, suggesting that it allows for faster production and more personalized content tailored to different markets

While I don’t think AI is going to completely replace the creative process, it’s most definitely going to replace 90% of the process - which will allow for more creations, both good and bad.

AI Infographic

Loius Vitton’s new NYC store is INCREDIBLE

Architectural Marvel: The flagship features a striking Art Deco-inspired design with a monumental installation of Courrier Lozine trunks reaching over 50 feet high in the atrium. This installation, created by the architectural firm OMA, pays homage to Louis Vuitton's trunk-making heritage and showcases a modern interpretation of the brand's iconic craftsmanship. The store is the largest Louis Vuitton location in the United States, integrating luxury retail with cultural experiences across five floors

Nike’s Air Max 1000 are almost entirely 3D-printed

The Nike Air Max 1000 shoes in a red finish sitting on the bed of a 3D printer.

Nike has unveiled the Air Max 1000, a groundbreaking 3D-printed sneaker developed in collaboration with German company Zellerfeld, known for its expertise in footwear manufacturing. This innovative model reimagines the classic Air Max 1, featuring a laceless design, a bold red colorway, and sustainable production methods that significantly reduce material waste. The shoe was showcased at ComplexCon in Las Vegas, where attendees experienced its cutting-edge design and technology firsthand. The Air Max 1000 not only emphasizes style and comfort but also represents a significant step towards eco-friendly sneaker production, aligning with Nike’s commitment to sustainability and innovation.

The Five Largest Bank Robberies Ever

British Bank of the Middle East: $50 million.
Northern Bank of Ireland: £26.5 million (British pounds).
Banco Central in Fortaleza, Brazil: $58.5 million.
Knightsbridge Security Deposit Center: Up to $64 million.
Dar es Salaam Investment Bank in Baghdad: £282 million (British pounds), equivalent to over $500 million USD at the 2007 exchange rate