#CoolShit 04.27.20
TGIM!
Okay, this week we’re doing something new. We’re going on a “like-a-thon”
I’m not going to ask you to “buy me a coffee” or to “share this with your friends”, I’m going to simply ask you to “like” this email. You don’t need to sign up for an account. You don’t need to do anything other than click a button.
It looks like this 👇🏻

If each and every person reading this now clicked “like”, we’d easily be the most popular newsletter on Substack. As a matter of fact, you can check and see how well we’re doing with todays email by clicking here: Substack.com Top Posts
Each like helps this email spread organically.
Each like is an opportunity to introduce a new person to an inbox full of cool shit.
So get ready, I’m going to be putting the “like” pressure on all week 😬
<end rant>
See you tomorrow!
-Shelby
Effectiveness will be defined by meaningful actions in a post-Covid-19 world

I’m REALLY hoping that there are parts of the world that look COMPLETELY DIFFERENT - business being one of them. The rise of “mom & pops shops” ✊🏻
An intriguing by-product of the Covid-19 pandemic is the spotlight shone on brand owners’ response to the crisis courtesy of what, in effect, is a new arbiter of corporate behaviour: the public court of effectiveness.
Consider didtheyhelp.com, a website that invites visitors to award points to businesses and individuals supporting people during the pandemic, and points to those acting badly, with all points weighted according to impact or severity.
ODB, The Profit 🙏🏻

Bon Dylan covering Brittany’s “Baby One More Time”
So this is obviously fake but the video demonstrates a fascinating & freak technology. They created a “voice model” for Bob Dylan, then they can apply that model to ANY AUDIO SOURCE. Check out their YouTube page full of things like… Jay Z Reading the Bible, Bob Ross doing Pulp Fiction, and Six U.S. Presidents reading “Fuck The Police”
Speaking of Mr. Dylan…
This archive of Bob Dylans rare “Theme Time Radio” shows

This is f’ing cool.
On May 3, 2006, satellite radio listeners tuned in to the sultry growl of a living legend who took them on a thematic journey through musical history. Theme Time Radio Hour, hosted by Bob Dylan, included both the most well-known and ultra-rare musical testimonies to the assorted concepts to form a thematic narrative through our collective consciousness.
UPDATE: I’ve been listening to this while creating this mornings email, and MOTHER F’ER is it cool. It’s Bob Dylan dropping music to a specific theme(like the weather, and him adding a story before each track). IT’S FUCKING COOL.
‘Shook Ones (Part II)’: Inside One of the Greatest Hip-Hop Songs

Happy 25th Birthday to one of the toughest songs EVER.
“You had a lot of other artists at the time trying to make commercial hits, so we took a shot in the dark, going for darker music,” says Havoc. “The stuff coming out of the West Coast was pretty hard—with Dr. Dre, Tupac, Snoop Dogg. They were killin’ shit, so there felt like a little bit of competition there, but we weren’t trying to emulate what they was doing. We were trying to cement a New York sound.”
Watch it now!
And here’s a mind blowing breakdown of how Havoc sampled Herbie Hancock to create the famous “Shook Ones” baseline 🤯

Most of the James Bond movies are streaming on Amazon Prime right now

I got “Goldfinger” added to the queue!
If you enjoy reading #CoolShit, here’s 3 ways you can help me:
❤️ “Like” this email
❤️ Seriously click that little heart!
❤️ Each click is an opportunity for someone new to see some cool shit.
The Travis Scott & Kid Cudi Fortnite concert looks INCREDIBLE
This is definitely one of the cooler & creative quarantine activities/experiences I’ve seen/heard about.
Here are the encore presentations, all happening within the Fortnite game
THURSDAY, APR 23, 2020, 4 PM PDT
FRIDAY, APR 24, 2020, 7 AM PDT
FRIDAY, APR 24, 2020, 9 PM PDT
SATURDAY, APR 25, 2020, 8 AM PDT
SATURDAY, APR 25, 2020, 3 PM PDT
Medito, a forever-free Meditation App.

What better time for a free meditation app.
We are Medito Foundation; we believe meditation can positively transform our lives, and no one should have to pay for it.
Practicing meditation can help reduce anxiety and stress as well as improve attention, sleep and general well-being.
Download our free-forever meditation app.
Made for people, not for profit.
This Illinois Home
STUNNING!
If you’re a Zoom Virtual Background user, here is a collection of beautiful ones

Tough time to be famous…
Miss commuting? this site has tons of streams of cars commuting around different cities.

Stupid for sure. But also kind of comforting ¯\_(ツ)_/¯
The marathon continues…